It is essential for all the food and beverage companies like Kraft Foods to make sure that they are being able to provide a good service to all their customers and also survive the competition that is being given by their competitors. Let’s dive into Kraft Foods case study analysis with SWOT analysis.
Have A Sneak Peek into Kraft Foods SWOT Analysis
Strength-They have very successful mergers or partnerships. As a result of this they have been able to get some professional help and also good sales volumes. This is possible only after they have been able to collaborate with the famous and the already well known brands like the Cadbury, Heinz
Weakness-They have a poor presence in Europe and other markets. This is one of the major aspects that must be taken into account because in order to stay in the current competitive market they will have to open up their branches at all the possible locations not only on local but also on the Global basis. It is for this reason that they must be able to make sure that they are covering a very wide range
Opportunity-The rapid changes in the needs and demands of the customers is of utmost importance. This is because of the fact that the food habits in western countries are now being followed at many places. For an example there is now a very fast growing demand for the food products like butter, cheese, mayonnaise and also the different other pre processes food items. This is one of the important opportunities that must be used by the company to make sure that they are using this opportunity to work over their food products and also to make sure that they are being able to satisfy the needs and demands of all the customers.
Threat-They will get a huge competition from the companies like Procter & Gamble, Glaxo SmithKline Beecham, Nestle and also many others.
